Brand ambassadors and product demo teams
Trained people in the field, representing your brand to actual humans. This is where JI Creative started.
Everything is bidding for attention online. Almost nothing is competing in person.
Digital got crowded, expensive, and easy to ignore. Everyone knows this, and the response has mostly been to buy more of it.
Meanwhile the aisle, the lobby, the festival, the trade show floor… places where someone will actually talk to you… have gotten quieter and cheaper. A person who demonstrates your product to a stranger creates something no impression does: a memory with a face attached.
It only works if the person is good. Bad field staffing is worse than none… which is why most companies tried it once and stopped.
Recruiting
We staff for the specific activation. Not a database shuffle.
Training
Your product, your talking points, your standards. Briefed before they show up, not on the day.
Management
A lead on site. You talk to one person, not twelve.
Reporting
What happened, how many conversations, what people asked. The field intelligence most staffing never captures.
Compliance
Properly classified, insured, and paid. Your exposure stays zero.
Not sure what you need?
What it takes from you
One briefing call. After that you get trained people on site and a report when it’s over.
Brief
The activation, the goal, the standard. What a good shift looks like.
Staff
Recruit and train against that brief.
Run
On-site management for every shift.
Report
Numbers and field notes while the activation is still fresh.
Who we build for
Manufacturers
demoing product at trade shows and in retail.
Restaurants
sampling at events and in the neighborhood before an opening.
Nonprofits
needing volunteers and donors recruited face to face.
Consumer brands
running retail activations and street campaigns.
Municipalities and districts
staffing public events and community outreach.
where the staffing is one part of the whole operation.
capturing the activation while it happens.
deciding whether field marketing belongs in your mix at all.
When did someone last talk to a customer for you?
Twenty minutes, no pitch. We’ll tell you whether field staffing would do anything for your business.