Everybody's running marketing. Almost nobody can say what it produced.
Marketing strategy and consulting in Fresno and Los Angeles… we start with what you’re already running, find where it’s leaking, and build a plan with an owner on every line.
Everybody has a marketing budget. Almost nobody has a marketing plan.
Most of what a business spends on marketing was decided reactively. A rep called. A competitor did something. A platform ran a promotion. Each decision made sense on its own, and together they add up to a budget nobody can defend.
So the spend continues because stopping it feels riskier than continuing it. Nobody can say which half is working, which means nobody can cut the half that isn’t — and the money that should go to the thing that would actually move the business is already committed.
Strategy isn’t a document. It’s knowing what to stop.
Audit of what you're running
Every channel, every spend, every vendor. What it costs, what it returns, and what you can’t measure.
Customer and market read
Who actually buys, what they looked at first, and where your assumptions and their behavior stop matching.
The plan
Where the budget goes next quarter and next year, in priority order, with what each move is supposed to produce.
What to stop
The uncomfortable part, and usually the most valuable. Named specifically, with the money freed up.
Measurement setup
What to track and where, so next quarter’s decisions are made on numbers instead of instinct.
Not sure what you need?
What it takes from you
Roughly three meetings across four weeks. We do the digging; you answer questions and make the calls.
Audit
We go through what you’re running now. Access to your accounts, a few conversations, no homework for you.
Discovery
Your customers, your market, your constraints. This is where most of the useful material comes from.
Strategy
We build the plan and walk you through it. You push back, we revise.
Handover
The plan, the measurement setup, and a working session with whoever has to run it.
Who it's for
Manufacturers
selling through distributors, with no direct line to the end customer.
Dental & medical
where the patient acquisition cost is unknown and nobody has run the numbers.
Restaurants
spending on social with no idea which posts fill tables.
Nonprofits
splitting effort across donors, volunteers, and events with no priority between them.
Trades
buying leads without tracking which source closes.
once the plan says where the spend goes.
when the strategy calls for repositioning.
to build the capability in-house.
What did your marketing produce last quarter?
Twenty minutes, no pitch… tell us what you’re running right now and we’ll tell you what we’d look at first and what we’d probably cut. Totally your call on what you do with it.