Your distributor is telling your story. Badly.
Marketing for manufacturers in the Central Valley and Los Angeles, built so distributors, dealers and direct buyers all hear the same thing.
You make the product. Someone else decides how it's described.
You sell through distributors, reps, dealers, a catalog, maybe direct. Every one of those channels describes your product differently, because every one of them wrote their own description. None of them know why an engineer picks you over the alternative.
Meanwhile the buyer changed. The person specifying your part researches for weeks before they ever call anybody, and what they find is a distributor’s product page from 2019 and a PDF spec sheet. Your actual advantage… the tolerance, the lead time, the fact that you’ll do a run of four hundred… doesn’t appear anywhere they look.
So the conversation starts on price, which is the one conversation you can’t win.
Which channel actually produces, and what you’re paying per order through each one.
One story, one spec format, one look, from your site to the distributor’s listing to the booth.
Product pages an engineer can actually specify from, with the documents they need to download.
Your line running, your tolerances, your people. The photography distributors don’t have.
Trade show booths that produce a follow-up list instead of a bowl of business cards.
Trade show booths that produce a follow-up list instead of a bowl of business cards.
Not sure what you need?
WHAT YOU'VE ALREADY TRIED
A nicer brochure
Redesigned, reprinted, and handed to the same distributors who already weren’t reading the old one.
LinkedIn posting
Three posts a week into a feed your actual buyers aren’t scrolling during a specification cycle.
A trade show booth
Forty thousand dollars for a booth, no plan for the list afterward, and nobody follows up for six weeks.
Cutting price
The one move that works immediately, costs you permanently, and teaches the buyer what you’re worth.
Who this is for
Food and ag processing
selling into co-packers, retail, and foodservice with different requirements in each.
Ag equipment and components
where the dealer network is the customer and the grower is the user.
Packaging and industrial supply
competing against catalog giants on everything except service.
Contract and custom manufacturers
whose whole advantage is flexibility and whose website says nothing about it.
Building products
specified by architects, bought by contractors, installed by somebody else entirely.
if you install as well as make.
for the foundation or association side.
the full list.
Where is your pipeline actually coming from?
Twenty minutes, no pitch. Tell us how you sell and we’ll tell you which channel is carrying you and which one you’re subsidizing.